IREX, THE PepsiCo FOUNDATION AND PepsiCo HAS UNVEILED 12 FINALISTS FOR THE PAMOJA PROJECT

The Pamoja Founders Project, a collaborative regional leadership development program by IREX, the PepsiCo Foundation, PepsiCo and D-Prize, has revealed 12 exceptional young entrepreneurs leading ventures that strengthen sustainable food systems across six

African nations namely Nigeria, Ethiopia, Mozambique, Uganda, Kenya, and Tanzania.

 This follows a rigorous 9-month training program of  the top six most promising enterprises who will be awarded a catalytic seed grant of USD $15,000 each  funded by the PepsiCo Foundation.The Pamoja Founders Project provided is a comprehensive support system for its 12 cohort members geared to equipping them to further develop innovative and disruptive solutions that address food security challenges in Africa.

 Through mentorship, skill-building workshops, access to professional networks, and crucial funding opportunities, the program empowered these young entrepreneurs to scale their ventures. Over the past nine months.The cohort has undergone personal and professional growth 

equipped with essential tools to amplify their impact within their sectors and markets.The cohort members are leading new ventures working at the intersection of food security, sustainable supply chains, and resilient food systems in one of six countries across West, East

and Central Africa. 

The inaugural cohort members are:

● Benson Abila, Founder, M-Taka; Kenya

● Abdul de Almeida, Co-Founder, Crimas, Orza and FAE; Mozambique

● Mafeng Dangyang, Co-Founder, Kayan Gona Agro Network; Nigeria

● Emmanuel Dusabimana, Founder, Agriboom; Uganda

● Nalugemwa Elizabeth, Founder, Seedloans and Kyaffe Farmers Coffee; Uganda

● Abdallah Mabrouk, Founder & Executive Director, Ibukia Shambani; Tanzania

● Juliet Namwanje, Founder, Ziimba; Uganda

● Brendah Nantongo, Founder, Veathari Ventures Limited ; Uganda

● Elizabeth Okullow, Founder, Agriboom; Kenya

● Babajide Oluwase, Co-Founder and CEO, Ecotutu; Nigeria

● Dr. Akpem Terese Shadrach, Founder, Vet Konect; Nigeria

● Nathnael Tadesse, Founder & CEO, Senaryo Trading, PLC; Ethiopia

The Project is giving rising food and agricultural entrepreneurs a unique opportunity to engage with industry experts, receive sector-specific coaching, access professional networks, and join

a vibrant community of like-minded entrepreneurs,”according to C.D. Glin, President of the PepsiCo Foundation.

KWAL UPGRADES HUNTER’S CHOICE BOTTLE PACKAGING TARGETING NEW MARKET

Whisky consumers will now enjoy Hunter’s Choice in a new upgraded bottle designed to give drinkers a unique experience. This is after the Kenya Wine Agencies Limited (KWAL) unveiled a new packaging.

Hunter’s Choice, a whisky brand by KWAL will now be sold in a new-look bottle that has been meticulously designed to include a new closure that will guarantee the product's safety. “The new upgraded bottle has three key features: a new closure, a vibrant and modern label, and a new brand proposition. This new closure is aimed at securing the brand as a leader in the local whisky category,” said Mr Jonas Geeraerts, KWAL Commercial Director during the launch. 

The taste and pricing of Hunter’s Choice have not changed. The rebrand is for our consumers to enjoy a fine whisky in a nice new bottle, at an affordable price. The last time we did a bottle upgrade was in April 2018, and we have now improved it after feedback from our consumers

“The taste and pricing of Hunter’s Choice have not changed. The rebrand is for our consumers to enjoy a fine whisky in a nice new bottle, at an affordable price. The last time we did a bottle upgrade was in April 2018, and we have now improved it after feedback from our consumers,” added Geeraerts.    

Hunter’s Choice also seeks to engage young Kenyan males looking for meaning and purpose in life and experiences that reflect their journey into manhood. “The bottle upgrade is aimed at appealing to male consumers aged between 20 and 35. Our insights revealed that Hunter’s Choice fits seamlessly into their lifestyles and provides diversity,” said Dr. Senorine Wasike, KWAL Head of Marketing. 

As part of taking the brand to consumers, KWAL has rolled out an Explore Boldly on-ground activation campaign in Nairobi, Kisumu, Eldoret and Nakuru over the next three  three months.

 

COKE LAUNCHES MILLIONS CAMPAIGN TO REWARD CUSTOMERS

World wide brand Coca cola has launched a campaign to reward it's customers as they sip their favorite drinks of coca cola, sprite,fanta and stoney in a campaign that will run for thirteen weeks.

The campaign that begins of Monday twentieth will reward customers who drink glass bottles of 200 ml,300 ml and 500 ml by instant cash prices ranging from fifty Kenya shillings to ten thousand shillings which will be send instantly to their phones while the one million cash reward will be awarded through the campany.The campaign will see the company use over a hundred and sixty million in the regulated campaign promotion by betting and licensing board.

To redeem the cash prices the code under the bottle top should be send to 40111 for free across all networks.This is a way to celebrate valued customers according to coca cola representatives who also announced a financial literacy program for the weekly millionaires to ensure they don't waste the money they get but instead use it to transform their lives.

MASTERCARD AND I&M BANK EXTEND COLLABORATION

 Mastercard and I&M Bank have extended their strategic collaboration with an 8-year strategic alliance, ensuring cardholders in Kenya continue to enjoy enhanced value propositions. Under this alliance, I&M bank clients will enjoy competitive premium customer value propositions through a range of world class debit and credit cards.

The collaboration between Mastercard and I&M Bank has spanned five years and has delivered significant value to customers, businesses, and the economy. By leveraging Mastercard’s cutting-edge technology and I&M Bank’s extensive local network, this collaboration will further facilitate seamless and secure payment solutions for individuals and businesses in Kenya. 

“We are delighted to extend our collaboration with I&M Bank. This strategic alliance has enabled us to make significant progress in advancing digital payments and financial inclusion in Kenya. Together we will continue to empower individuals and businesses with secure and convenient payment solutions that will help them reach their potential” said Mark Elliott, President, Africa at Mastercard.

"As we celebrate 50 years of I&M Bank, we are delighted to announce the expansion of our collaboration with Mastercard, aimed at providing an extensive range of lifestyle and travel benefits to our corporate, retail, and business clients. By extending this alliance, I&M Bank has demonstrated its commitment to delivering tailor-made, digital solutions that cater to the distinct needs of our valued customers," said Gul Khan, CEO of I&M Bank. 

The extended collaboration encompasses a variety of offerings, including Platinum Debit, World Elite Debit, World Debit, Multicurrency Prepaid Cards, and Credit Cards. These cards provide customers with a diverse array of travel benefits, privileges, and experiences.

Depending on the card category, holders have access to numerous lifestyle privileges both locally and globally. These privileges include earning loyalty points, which are credited as cash into the customer's loyalty account, enhanced credit card limits, multicurrency prepaid cards with support for up to three currencies, and card safety controls within the I&M On-The-Go mobile and internet banking applications. Additionally, I&M Bank customers will continue to seamlessly top up prepaid cards and make credit card payments via the I&M Bank OTG App.

 The cards are equipped with world-class security and reliability, backed by Mastercard's trusted technology, ensuring robust customer protection. The incorporation of new technology, such as contactless payment, facilitates a swift and secure checkout experience, empowering consumers to select their preferred payment method.