Speaking during the handover kit ceremony at the company Ruiru headquaters in Nairobi Kenya,Jim Taylor farmers choice CEO has said this sponsorship rekindles Ian Duncan star in the rally after the company first sponsored him in the 1994 where he drove a Toyota Celica GT4 and won where the company first introduced "safari sausages" with special branded package.This year sponsorship is expected to bolt the star driver to winning the rally and emerge the best among dozens of drivers that will participate.
The company which has existed for over 48years and has operations in over 20 countries will introduce a special offer on beef and pork sausages that will run from 4th December to 18th and will see its production of the sausage rise from 20million per week to 50 million per week.This move will drive it's market penetration in the rich proteins sausages,smookies and bacon and encourage more families to sample farmers choice products.
Ian Duncan and his navigator Jaspal Matharu will take on 62 other drivers covering over 4000 kilometres across the rally.Farmers choice has encouraged kenyans to eat more of it's sausages and smookies during this festive season as it seeks sponsor the adrenaline rush sporting activity.
