BY Brenda Asugu
The capacity enhancement workshop for women in Agri business converged to discuss matters to do with Branding , packaging ,Digital marketing and e-commerce in Nairobi .
The forum was led by Edda Otieno Advisor Deutsch Gesellschaft fur Internationalle Zusammerbait (GIZ)and Elizabeth Thande chairperson East African Women in Business(EAWiBP) .This platform has provided effective knowledge on packaging techniques and marketing brands for products to attract consumer.
The worshop which has created a platform for women in business gave an in-depth insight on digital marketing search engine optimization ,E-commerce to boost online marketing for enterprenuers, The forum plays a vital in the economic,social eieding workshop that will address the following thematic areas branding that will boost women involvement in business.
E- commerce which is has played a crucial role in product management ,Audience identification, setting up and managing e-commerce platform and online market plaves that has provided internet marketing strategies.
Teach Standards.Digital Marketing: Equip participants with digital marketing skills, enabling them to customer segments, increase profit, and promote products online. E-commerce: Provide training on setting up and managing e-commerce platforms and online marketplaces. Mentorship and Networking Sessions: Connect women entrepreneurs with experienced mentors in branding,packaging, digital marketing, and e-commerce to foster knowledge sharing, collaboration, and mentorship opportunities. Increase understanding of current global trends in branding, packaging,sales, marketing, and customer relationship management.
The workshop, facilitated by respective experts, includes practical exercises and case studies tailored to the agribusiness sector. The workshop is facilitated by EAWiBP Officials, GIZ Business.
