Naivas Supermarket today launched their annual Christmas Campaign popularly known as Kikwetu which will run from 27th October to 18thbJanuary 2024. This year’s Christmas campaign marks the 13th edition since the launch of the
first Kikwetu in 2011. Kikwetu which simply translates to “our way” has endeavoured over the years to remain authentically Kenyan while delivering memorable experiences to customers through thematic campaigns during the festive season.
“Speaking during the launch, Peter Mukuha, Naivas Chief of Operations said, “On 12th October, we made history by hitting triple digits in store count, we opened our 100th branch. This is a feat that no other supermarket in Kenya both local and international has managed to achieve. This is a historic moment, not just for us but win for every customer who has ever shopped with us, a win for every supplier who has entrusted us to sell their wares. Most importantly every town that has welcomed us with open arms. It took us 33 years, 2 months and 12 days to get to 100 branches.
The campaign will see Naivas give over and above the discounts and over 20,000 gift vouchers together with over 1000 of iconic mbuzi up for grabs.The winning process is very hustle-free process one needs to simply present Reward Card at the till while playing.
The campaign seeks to welcome Kenyans to celebrate this new journey of going beyond 100 with since this is truly their celebration and Kenyans deserve something positive to celebrate. We also want to remind Kenyans that no matter how big the business grows, we shall always maintain the local and personal touch; every Naivas Kilocol will continue to serve them diligently as we always have with unmistakable Kenyan hospitality.